Garden Centers of America’s (GCA) Best Garden Center Bathroom Awards, now in
their third year, recognize IGC retailers whose restrooms contribute to the store’s favorable shopping experience.

Convenient and clean restrooms rank high in women’s decisions on where to shop, according to retail visionary Paco Underhill, author of the best-selling books What Women Want: The Science of Female Shopping
and Why We Buy: The Science of Shopping.

As part of GCA’s mission of recognizing and fostering excellence in garden retailing, the honors will be presented during a special GCA Membership Networking Lunch at this summer’s IGC Show, August 20-22, at Chicago’s Navy Pier.


The winner of the top honor, the Gold Award, will receive a plaque and comp registration for the 2014 GCA Summer Tour. Other recognitions will include a Silver Award and several Awards of Merit, honored with plaques.

To enter the competition, garden centers should send several photos of their store bathrooms, saved in jpeg file format, along with a brief paragraph about the bathrooms, the concept behind the designs and their
benefits to the garden center. This information, along with the name of the store and key contact, address, phone and e-mail address, should be e-mailed to BestBathrooms@GardenCentersofAmerica.com.